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How Cholula plans to get more Americans hooked on its hot sauce

How Cholula plans to get more Americans hooked on its hot sauce

How Cholula plans to get more Americans hooked on its hot sauce

How Cholula plans to get more Americans hooked on its hot sauce

By Danielle Wiener-Bronner, CNN Business For the $800 million it's spending to buy it, Cholula's new owner needs it to punch above its weight.

 

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